{"id":7068,"date":"2017-03-30T18:40:28","date_gmt":"2017-03-30T18:40:28","guid":{"rendered":"http:\/\/algocloud.rs\/?p=7068"},"modified":"2018-08-06T12:27:28","modified_gmt":"2018-08-06T12:27:28","slug":"top-5-ways-actively-convert-visitors-website","status":"publish","type":"post","link":"https:\/\/algocloud.rs\/en\/top-5-ways-actively-convert-visitors-website\/","title":{"rendered":"Top 5 Ways To \u201cActively Convert\u201d Visitors of your Website"},"content":{"rendered":"

LOW CONVERSIONS?<\/strong><\/p>\n

If you\u2019re struggling with your website conversions, you\u2019re not alone.<\/p>\n

Here are some pretty sobering stats\u2026<\/p>\n

You only have 0-8 seconds to impress a first time visitor, before they turn around and leave
\nOn average, only 2% of website visitors actually buy at any given visit
\nIt takes 7 interactions on average to convert a lead into a customer
\nThese numbers might make painful reading. But they also show us how much room there is for conversion optimization\u2026<\/p>\n

So what can we learn from them?<\/p>\n

KEY INSIGHTS\u2026<\/strong><\/p>\n

First impressions are critical. Your audience takes a huge dive after 8 seconds. So like a Bond movie, you need a big \u201call-action\u201d opening scene. Don\u2019t be afraid to call your audience to action immediately (otherwise it might be too late)\u2026<\/p>\n

The sales process involves multiple interactions and touchpoints. So it\u2019s better to think of your website as just one piece of a sales funnel, that comprises ads (and retargeting ads), landing pages, blog posts, emails, and social media posts\u2026<\/p>\n

And therefore\u2026<\/p>\n

Re-marketing is key. If you\u2019re not able to re-connect with your visitors once they leave your website \u2013 via both email and re-targeting ads \u2013 you\u2019re throwing away 98% of your leads..!<\/p>\n

So in this post I want to show you 5 ways you can actively convert every website visitor into a re-marketing lead\u2026<\/p>\n

ACTIVE VS PASSIVE CONVERTING<\/strong><\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

\"website

website conversion<\/p><\/div>\n

So what is does it mean to \u201cactively convert\u201d your website visitors?<\/span><\/p>\n

The best way to illustrate this is by comparing online conversions to real-life. Because web-traffic is just people (even though it\u2019s easy to forget this!).<\/span><\/p>\n

So let\u2019s imagine 2 small \u201cbricks-and-mortar\u201d businesses; a couple of local grocery stores\u2026<\/span><\/p>\n

These stores look identical to each\u2026stocked with the same products, in exactly the same way.<\/span><\/p>\n

However, your experience<\/b> of each one is very different.<\/span><\/p>\n

In the first store<\/b>, when you walk in\u2026<\/span><\/p>\n

\u2026no-one looks up; no one smiles, or says \u201chi\u201d\u2026<\/i><\/span><\/p>\n

No one reacts when you pick up a product\u2026<\/i><\/span><\/p>\n

And when you walk to the door and leave, you\u2019re still ignored.<\/i>..<\/span><\/p>\n

In contrast, when you enter the second store<\/b>\u2026<\/span><\/p>\n

You\u2019re greeted with a smile\u2026<\/i><\/span><\/p>\n

The shopkeeper asks you how they can help\u2026<\/i><\/span><\/p>\n

When you look at at a product, they give you some more information about it; suggest some other products that you might also like\u2026<\/i><\/span><\/p>\n

And when you go to leave, you\u2019re offered a special discount\u2026<\/i><\/span><\/p>\n

Which store are you more likely to buy from? It\u2019s no contest right?<\/span><\/p>\n

The second store does much better, despite having exactly the same products and layout as the first store\u2026<\/span><\/p>\n

So <\/span>why<\/b><\/span> is this?<\/span><\/p>\n

Well, in the 1st store, it\u2019s as if you\u2019re not there. \u00a0Your presence does not affect them. They\u2019re completely passive<\/i><\/b>.<\/span><\/p>\n

In contrast, from the moment you enter the 2nd store, it \u201ccomes alive\u201d, and they create a personal, interactive experience for you.<\/span><\/p>\n

The store re-acts to you, and your individual behavior.<\/span><\/p>\n

In other words, they attempt to \u201cactively<\/i> convert<\/b>\u201d you.<\/span><\/p>\n

A good salesperson knows that sales is about responding to your prospect. Not just \u201cpitching\u201d at them; but creating an interactive dialogue with them\u2026<\/span><\/p>\n

In a face-to-face setting, this is mainly about observing body-language, and reacting in the right way (according to one Harvard study, 55% of face-to-face communication is via body-language! It\u2019s our main \u201cclue\u201d to what someone is really thinking).<\/span><\/p>\n

\u2026If your prospect looks disinterested, you try a new angle, or suggest a new product. If they look interested, you push to close the sale, etc\u2026<\/span><\/p>\n

But how do you actively convert people on your website? How can you make the online sales process more like it is face-to-face \u2013 when it\u2019s done properly? Afterall, you can\u2019t observe-&-respond to your visitors\u2019 body language when they\u2019re on your website, can you?<\/span><\/p>\n

True, you cannot see their physical body language. But you can respond to their \u201cDigital<\/i> body language<\/b>\u201d\u2026<\/span><\/p>\n

You can respond when a visitor:<\/span><\/p>\n

\u2026enters your site\u2026<\/i><\/span><\/p>\n

Scrolls through your content<\/i><\/span><\/p>\n

Clicks on, or hovers over, specific items \u2026<\/i><\/span><\/p>\n

Goes to exit your site\u2026<\/i><\/span><\/p>\n

These are all moments when you can jump in, and actively convert your visitors.<\/i><\/b><\/span><\/p>\n

Here\u2019s how\u2026<\/span><\/p>\n

THE 5 ACTIVE CONVERSION\u00a0LEVERS<\/b><\/span><\/p>\n

1. PIXEL BANKING<\/b><\/span><\/p>\n

What is it?<\/b><\/span><\/p>\n

This first way of converting your website visitors to remarketing leads is invisible, but increasingly important\u2026<\/span><\/p>\n

Pixel Banking allows you to build audiences of everyone who visits your web-properties \u2013 whom you can then \u201cre-target\u201d with contextual ads on Facebook, Youtube, Instagram, and 1000s of other websites via ad-networks.<\/span><\/p>\n

Why does it work?<\/b><\/span><\/p>\n

Pixeled audiences are pre-qualified leads; they have already shown interest in you. \u00a0So unsurprisingly, retargeting ads give you much better ROI<\/i><\/b>.<\/span><\/p>\n

In the words of Digital Marketer<\/i> CEO Ryan Deiss:<\/span><\/p>\n

\u201cSoon all display advertising will be retargeted advertising and the pixel will become even more valuable than the click itself. As larger advertisers continue to buy up ad inventory (and create their own retargeting audiences) those that fail to \u2018pixel\u2019 their site visitors won\u2019t be able to afford to advertise.<\/i>\u201d<\/span><\/p>\n

Remember, most people don\u2019t buy on their first visit to your website, or even their second\u2026<\/span><\/p>\n

So as digital marketers, we must build these pixeled audiences (on Facebook, Google, YouTube, etc.) so that we can leverage them, now and in the future. These audiences are just as valuable your email lists.<\/span><\/p>\n

How do I add it?<\/b><\/span><\/p>\n

You can add your retargeting code to ALL your MyLeadzz campaigns. \u00a0Just copy & paste the pixel code from the advertising platform (eg., Facebook) into your MyLeadzz campaigns.<\/span><\/p>\n

\"convert<\/p>\n

Note re. \u201cOnsite\u201d re-targeting:<\/b> You can also using pixels to trigger (or hide) popups or Conversion Mats for returning visitors. This is another great way of making the sales process more relevant, personal, and effective.<\/i><\/span><\/p>\n

2. CONVERSION MAT<\/b><\/span><\/p>\n

What is it?<\/b><\/span><\/p>\n

A full-screen call-to-action that displays when your visitors land on your site.<\/span><\/p>\n

\"website<\/p>\n

Use these \u2018Mats to welcome first-time visitors, announce new products & promotions, deliver coupons, capture email subscribers, and more\u2026<\/span><\/p>\n

Why does it work?<\/b><\/span><\/p>\n

This is like the shopkeeper who welcomes<\/i> you to their store as you enter\u2026<\/span><\/p>\n

By adding a \u2018Mat to your website, your site reacts to your visitors when they enter. \u00a0You show your visitors that they\u2019re important to you\u2026<\/span><\/p>\n

But more importantly, this gives you an opportunity to instantly convert your prospects<\/b> (eg., to subscribe or share), before<\/i> they get distracted and move on.<\/span><\/p>\n

Remember, a large portion of your visitors leave within 8 seconds. But by dynamically \u201cinterrupting\u201d their normal browsing behaviour, Conversion Mats instantly grab their attention \u2013 making your call-to-action unmissable<\/b>.<\/span><\/p>\n

How do I add it?<\/b><\/span><\/p>\n

Create your own Conversion Mat with <\/i>MyLeadzz Amplify<\/i><\/b><\/span><\/a>.<\/i><\/span><\/p>\n

Simply select a template, customize your design with our drag-and-drop builder, and then connect MyLeadzz to your website.<\/i><\/span><\/p>\n

So once you\u2019ve made a great first impression with MyLeadzz Amplify<\/i>, how do you keep your visitors engaged..?<\/span>\u00a0<\/span><\/p>\n

3. SCROLL BOX<\/b><\/span><\/p>\n

What is it?<\/b><\/span><\/p>\n

A call-to-action box that pops up or slides-in as your visitor scrolls through your page. \u00a0You can set it to be triggered at certain points down the page (e.g., 50%, 80%, etc.)<\/span><\/p>\n

\"website<\/p>\n

Use scroll boxes to ask your visitors for their email address as they finish reading your latest blog post, offer a trial as they finish learning about your product, highlight key information on your page, and much more\u2026<\/span><\/p>\n

Why does it work?<\/b><\/span><\/p>\n

This is a timely, unobtrusive way of delivering your message.<\/span><\/p>\n

Scroll-boxes convert well because you can set your them to appear at a relevant moment in your visitors\u2019 experience. For example, you could show a scroll-box with a related opt-in (e.g., \u201center your email download the full guide here\u201d) that appears when readers get to the end of your blog post.<\/span><\/p>\n

They\u2019re a more natural (less annoying!) way of getting your prospects to move to the next step in the sales journey\u2026<\/span><\/p>\n

Pro Tip:<\/b> set your scroll-boxes to appear in the corner of the page \u2013 so your visitors can continue to read your site without having to close them down. This will boost your conversions further <\/span><\/p>\n

4. CONTEXTUAL POPUP<\/b><\/span><\/p>\n

What is it?<\/b><\/span><\/p>\n

A popup that\u2019s triggered when your visitor clicks<\/b> or hovers<\/b> over a specific image, button or text (of your choice).<\/span><\/p>\n

\"triggered<\/p>\n

Why does it work?<\/b><\/span><\/p>\n

Like Scroll-boxes, contextual popups deliver your message in response to your visitors\u2019 behaviour, so they are more <\/span>timely and relevant<\/span>.<\/span><\/p>\n

For example, if you use a button or text (like <\/span>THIS! <\/span>) to trigger the popup, visitors who click on the button\/text make a \u201cmicro-commitment\u201d before your call-to-action shows.<\/span><\/p>\n

So don\u2019t be surprised if you see them convert at over 50%!<\/span><\/p>\n

\"contextual-popup-conversion-stats-1-1024x422\"<\/p>\n

5. EXIT OFFERS<\/b><\/span><\/p>\n

What is it?<\/b><\/span><\/p>\n

A pop-over that shows to your visitors when they exhibit \u201cexit intent\u201d behaviour (i.e., they move their mouse to close the tab).<\/span><\/p>\n

\"Exit-Popup-Offers---Display-on-Exit-Intent-Event\"<\/p>\n

NB:<\/b> Page close popups (triggered by clicking<\/i> the tab \u201cX\u201d) are not permitted by most advertising networks, but exit intent popups are allowed.<\/span><\/p>\n

Why does it work?<\/b><\/span><\/p>\n

Remember, on average, over 90% of your website visitors leave without<\/i> taking any action\u2026<\/span><\/p>\n

You can use exit pops to give these abandoning visitors a new incentive to stay (or at least not leave empty-handed) \u2013 a discount coupon, special report, etc\u2026<\/span><\/p>\n

This gives you a chance to convert visitors who would otherwise be lost \u2013 so any conversions they achieve are a bonus!<\/span><\/p>\n

How do I add behaviour-driven popups to my website?<\/b><\/span><\/p>\n

Create your own Scroll-Boxes, Contextual Popups & Exit Offers with MyLeadzz Engage<\/i><\/b><\/span><\/a>.<\/span><\/p>\n

Simply select a template, customize your design with our drag-and-drop builder, and then connect MyLeadzz to your website.<\/span><\/p>\n

\"MyLeadzz-demo\"<\/p>\n

By adding these 5 active conversion levers\u00a0to your website you will:<\/b><\/span><\/p>\n

Immediately grab your visitors\u2019 attention<\/i><\/span><\/p>\n

Dynamically respond to their browsing cues (\u201cdigital body-language\u201d)<\/i><\/span><\/p>\n

Give yourself multiple bites at the cherry<\/i><\/span><\/p>\n

\u2026and generate more leads and customers as a result.<\/i><\/span><\/p>\n

To maximize your conversions, we recommend you add at least 2 of the above levers to every single webpage.<\/span><\/p>\n

So give them a try \u2013 and see how they boost your website!<\/span><\/p>\n

Which of these Levers\u00a0are you already using on your site? Do you think you\u2019ll get more out of your website traffic by adding these? Let us know in the comments below!<\/span><\/p>\n

Originally posted by Yelp WiFi<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

LOW CONVERSIONS? If you\u2019re struggling with your website conversions, you\u2019re not alone. Here are some pretty sobering stats\u2026 You only have 0-8 seconds to impress a first time visitor, before they turn around and leave On average, only 2% of website visitors actually buy at any given visit It takes 7 interactions on average to convert a lead into a customer These numbers might make painful reading. But they also show us how much room there is for conversion optimization\u2026 So what can we learn from them? KEY INSIGHTS\u2026 First impressions are critical. Your audience takes a huge dive after […]<\/p>\n","protected":false},"author":1,"featured_media":7115,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0},"categories":[15],"tags":[],"yoast_head":"\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\n\n\n\n\t\n