Which Online Delivery Platform is the Most Appropriate for Your Restaurant
New technologies have attained clients demand faster, easier service and this is no truer than in the food industry.
The recent explosion of delivery platforms in the industry is proof of that. The National Restaurant Association has found that 43% of adults have used online methods to place a dinner order.
As younger generations find themselves with more disposable income, they will turn to alternatives that offer online ordering and delivery. With so many services for eateries to prefer, it is important to know what attains each unique in order to find the perfect fit for your brand.
Eat2 4
Perhaps the simplest of the services, Eat‘s biggest advantage is the ability to leveraging the vast market of its mother company, Yelp. Available for U.S. eateries, the online ordering system offers the back-end technology and huge market presence to easily integrate delivery into an existing restaurant. With the ability to work with existing websites, Eats lets brands to keep that special look they have worked so hard on. Once an order is complete, the restaurant receives notice and they deliver it with their own staff. Setup is free, and a small percentage from each order is allocated to Yelp.
Perfect for : Established business with drivers, looking to enter the online ordering arena
Uber Eats
By tapping into the large network of Uber drivers, Uber Eats get your food into customers hands as quickly as possible, employing an interface that they are comfortable with. Though Uber Eats is its own dedicated app on iOS and Android, the location tracking makes sure that the user and restaurant knowA where their food is at all times. Quickly becoming available wherever the rideshare service is determined, Uber collects a service fee, which is calculated as a percentage of your sales.
Perfect for : Smaller eateries in need of drivers, comfortable with the Uber brand
Foodora
Sometimes eateries need help with more than online ordering, they need help establishing themselves online. Foodora prides themselves on presenting menus that appear as good as the food tastes. They promote the restaurants through their online blog-like channelsA and redirect a user to landing pages that appear good enough to replace a traditional website. Available in 10 countries including Canada( sorry U.S .), Foodora handles the delivery with their own driver fleet and charges a small fee per order.
Perfect for : Eateries go looking for exposure, in need of drivers and general online presence
GrubHub
One of the first to dip their toes into the online order market, GrubHub (and their partner Seamless) account for the lion’s share of the industry according to a recent report from 1010 data. Available in the U.S, they offer tools to integrate GrubHub into existing websitesA and offer the option to utilize their drivers or use your own staff. Priding themselves on their marketing tools and easy-to-use interface, GrubHub is a proven solution that takes a small percentage of each order.
Perfect for : Growing eateries that appreciate flexible in online orders
Skip the Dishes
Delivery platforms should work for the restaurant, and Skip the Dishes knows that. They underscore remaining in control. Eateries can choose their prep times, control the pace of the kitchen, and manage the details for every order. Available in the U.S. and Canada, Skip the Dishes sends the orders and couriers to the restaurant, allowing them to focus on making great food fast. Simple yet flexible, Skip the Dishes attains money when you do, collecting a service fee on each order.
Perfect for : High-end eateries looking to bring top quality food to their customers
As technology has attained it easier for customers to order food online, it has attained it equally as simple for eateries to offer their products in this space.
Though the service fees may turn stubborn business away, it’s impossible to deny the benefit of expanding to the limitless online marketplace. Find a delivery platform so that untapped clients can find you.
Originally posted by Yelp WiFi