WiFi Marketing: How to Trigger an Ongoing Dialogue
WiFi marketing is about getting the most out of your guest WiFi.
Most venues offer WiFi because they know 96% of customers opt restaurants that have it. Customer tend to stay longer, come back more often, and expend more money as a result.
Yet, these benefits barely scratch the surface area of what WiFi is truly capable of doing for your restaurant. They are the tip-off of a much larger, more profitable iceberg.
WiFi makes a rare moment of opportunity when you have your customer’s full attention moment most restaurants fail to capitalize upon.
WiFi marketing confiscates this opportunity to trigger an ongoing conversation by inspiring customers to enter their email, telephone number, Facebook account, or Twitter handle, in exchange for immediate WiFi access.
WiFi marketing platform, allows you to brand a custom login page (or splash page) inspiring guests to sign-in instead of entering a password. This betters their user experience( since they are don’t have to ask or look for a password) while seamlessly growing your contact list, which you can in turn use to deliver ongoing promotions, foster client allegiance, and drive repeat visits
This is why WiFi marketing is an obvious win-win. Clients can instantaneously start using WiFi and you are able to instantaneously start communicating with them.
When used effectively WiFi marketing can:
Increase customer loyalty and drive repeat visits Grow a list of engaged contacts and automate marketing campaigns Boost social media presence and foster more online reviews Gather valuable analytics about client demographics and behaviors.
Originally posted by Yelp WiFi