With over 300 million active monthly users, Twitter is a valuable platform for eateries to connect with clients, both new and old.

But how does one create a restaurant Twitter profile? And how does one personalize their page to better stand out on the crowded platform? Below are 7 simple steps to creating your own restaurant Twitter page and get started tweeting.

Step 1: Signing up

The first field is for your full name. Do not fret, this is not your username, and you are able to put a business name in place of your real name. Next, you can use practically any email account you would like, as long as it is not used for another Twitter account. If you maintain a client database with any email, make sure to utilize that one (more on that afterward).

Choose a password that is secure, but something you are able to recollect. You will get a checkmark beside the password box if you fulfill their safety criteria. Lastly, it will ask you whether you want your recent website history to impact some of the relevant recommendations they will offer when creating your account. It does not hurt to verify that box, especially if you are working from a computer primarily used for business.

Step 2: Securing the account

Twitter will ask for your phone number. Though not necessary to create a profile, it is a simple way to procure an account and make it easier to retrieve a lost password. Considering how trustworthy Twitter is, and how many employees could be logging in to your account, it’s highly recommended to take advantage of this feature.

Step 3: Preferring a a handle

Next, you must choose your username, commonly referred to as your Twitter a handle.a This can be changed in the future, but you must choose a name that is not used by anyone else. If your eatery is named with common terms, you may find this difficult. The employ of a _a is standard on Twitter and could help you find that perfect handle. If all else fails, try adding your city name or initials after like a TO or NYC.

Step 4: Selecting Topics of Interest

The beauty of Twitter is how each user’s feed is tailored to their interests. The next step is to select some of your interests so that Twitter can indicate people for you to follow. Some popular suggestions for eateries are a cooks, a a foodie, a and a restaurants.a Try out fluctuations of these for even better results.

Step 5: Importing Contacts

Depending on the email account you used when signing up, this step may be unnecessary. Twitter will prompt you to import your contacts from other networks such as Gmail and Outlook. Unless you keep up-to-date contacts on these platforms, this is a step you are able to skip. But if you have customer’s emails, it doesn’t hurt to get a head start on constructing your network by importing them and following them to get their attention.

( Recommended for you: Building a Better Email Marketing Database )

Step 6: Follow the Right People

Users find that what they get out of Twitter reflects what they put into it. This mantra starts with who you decide to follow. Not everyone you will follow are as follows you back, but that doesn’t mean that you cannot get value out of selecting the right accounts. Famous cooks, popular food television showsA and even local competition can be great examples of what to share on Twitter.

At this step, a number of suggestions will be shown, but despite what you selected as your interests, most of them will be celebrities and other super popular accounts. Unselect any that don’t relate to the restaurant industry, and simply start typing away in the search bar. You may be surprised just how many accounts you are able to think of off the top of your head. If you start to hit a roadblock, just click a Follow and Continue; you can always follow more people as you explore Twitter.

Step 7: Personalize your Page

You are now ready to tweet. But before you induce your grand introduction into the Twittersphere, it is a good idea to personalize your Twitter page.

First, click a Edit Page, a and then fill in your bio, place, and website. You should also upload a profile picture. This is how you will be seen to others when appearing on their feed. Use a quality photo that works as a square. Dona t fret too much about the sizing, as Twitter lets you harvest it appropriately.

Next is your header photo. This is a space to highlight your venue or a popular menu item. The ideal dimensions are 1500 px by 500 px. If that doesn’t make sense to you, simply find an image that is 3 times as broad as it is long. You will be able to harvest, but it must fit that ratio. High-quality images are recommended, just know that the file size cannot surpass 10 mb.

Now that your Twitter page is up and running, the next step is tweeting content that your adherents will care about. Not every post can be an advertisement of a new special or menu item. Make sure to interact with clients while providing them a behind-the-scenes look at what constructs your business special. Check back next week for pro-tips on how to use your eatery Twitter page to better connect with your followers.

Originally posted by Yelp WiFi